The marketing book / edited by Michael J. Baker.

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TextSeries: Marketing series (London, England)Publication details: Oxford ; Boston : Butterworth-Heinemann, c1994.Edition: 3rd edDescription: xlii, 740 p. : ill. ; 25 cmISBN:

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Holdings
Current library	Collection	Call number	Status	Barcode
UMI Main Library	Seen During Stock-taking	658.8 MAR (Browse shelf(Opens below))	Available	2000-013

"Published on behalf of the Chartered Institute of Marketing."

Includes bibliographical references and index.

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