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Marketing management : Text and cases / Dr. Rajagopal.

By:

Rajagopal

Material type:

TextPublication details: New Delhi : Vikas Publishing, c2000.Description: xvii, 303 p. : ill. ; 24 cmISBN:

8125907734

Subject(s):

Marketing -- management

DDC classification:

658.5 22 RAJ

Item type:

Books-General

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Includes bibliographical references and index.

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