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Marketing management :

Rajagopal

Marketing management : Text and cases / Dr. Rajagopal. - New Delhi : Vikas Publishing, c2000. - xvii, 303 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 8125907734

Subjects--Topical Terms:
Marketing --management

Dewey Class. No.: 658.5 / RAJ

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