Management of public relations and communication / Sailesh Sengupta.
Material type:
TextPublication details: New Delhi : Vikas, c1997.Description: xii, 250 p. : ill. ; 21 cmSubject(s): DDC classification: - 659.2 22 SEN
Books-General
| Current library | Call number | Status | Barcode | |
|---|---|---|---|---|
| Archives Centre | 659.2 SEN (Browse shelf(Opens below)) | Withdrawn Item | 2003-375 |
Table of Contents
The principles of public relations
Public relations defined: scope and dimensions
PR and other forms of public communication
Organization of PR department: staff and budgeting
Organization, Management and PR
Includes bibliographic references and index.
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