Management of public relations and communication /
Sengupta, Sailesh
Management of public relations and communication / Sailesh Sengupta. - New Delhi : Vikas, c1997. - xii, 250 p. : ill. ; 21 cm.
Table of Contents
The principles of public relations
Public relations defined: scope and dimensions
PR and other forms of public communication
Organization of PR department: staff and budgeting
Organization, Management and PR
Includes bibliographic references and index.
Public relations
Communication
659.2 / SEN
Management of public relations and communication / Sailesh Sengupta. - New Delhi : Vikas, c1997. - xii, 250 p. : ill. ; 21 cm.
Table of Contents
The principles of public relations
Public relations defined: scope and dimensions
PR and other forms of public communication
Organization of PR department: staff and budgeting
Organization, Management and PR
Includes bibliographic references and index.
Public relations
Communication
659.2 / SEN