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Marketing due diligence : Reconnecting strategy to share price / Malcolm McDonald, Brian Smith, Keith Ward.

By:

McDonald, Malcolm

Contributor(s):

Material type:

TextPublication details: Oxford : Elsevier Butterworth-Heinemann, c2007.Edition: 1st edDescription: xv, 238 p. : ill. ; 25 cmISBN:

9780750683425

Subject(s):

DDC classification:

658.8 22 MCD

Item type:

Books-General

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Includes bibliographical references and index.

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