Retail power playsfrom trading to brand leadership : Strategies for building retail brand value / Andrew Wileman, Michael Jary.

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TextPublication details: London : MacMillan Press Ltd. c1997.Description: xvi, 280 p. : ill. ; 24 cmISBN:

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Current library	Collection	Call number	Status	Barcode
UMI Main Library	Seen During Stock-taking	658.87 WIL (Browse shelf(Opens below))	Available	97-385

Includes index.

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