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Retail power playsfrom trading to brand leadership :

Wileman, Andrew

Retail power playsfrom trading to brand leadership : Strategies for building retail brand value / Andrew Wileman, Michael Jary. - London : MacMillan Press Ltd. c1997. - xvi, 280 p. : ill. ; 24 cm.

Includes index.

ISBN: 9780333685273

Subjects--Topical Terms:
Stores.

Dewey Class. No.: 658.87 / WIL

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