Services marketing : Integrating customer focus across the firm / Valarie A Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

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TextPublication details: New York : McGraw Hills, c2006Edition: 4th edDescription: xxvii.,708 p. : ill. ; 26 cmISBN:

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Current library	Collection	Call number	Status	Barcode
UMI Main Library	Seen During Stock-taking	658.8127 ZEI (Browse shelf(Opens below))	Available	2011-1224

Includes bibliographical references and index

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