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Brand asset management : Driving profitable growth through your brands / Scott M. Davis.

By: Material type: TextPublication details: San Franscisco : Jossey- Bass, 2000.Description: xvi, 265 p. : ill. ; 24 cmISBN:
  • 9780787950774
Subject(s): DDC classification:
  • 658.827 DAV
Item type: Books-General
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Current library Call number Status Barcode
UMI Main Library 658.827DAV (Browse shelf(Opens below)) Available 2011-478

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