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Integrated marketing communication in advertising and promotion / Terence A. Shimp.

By: Material type: TextPublication details: Mason,OH : Thomson South Western, c2007.Edition: 7th edDescription: xx, 629 p. : ill. ; 24 cmISBN:
  • 9780324408089
Subject(s): DDC classification:
  • 659.1 SHI 22
Item type: Books-General
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Holdings
Current library Collection Call number Status Notes Barcode
UMI Main Library Seen During Stock-taking 659.1 SHI (Browse shelf(Opens below)) Available 2006-556
UMI Main Library 658.8 SHI (Browse shelf(Opens below)) Available Academic &Research References 2009-045
UMI Main Library 659.1 SHI (Browse shelf(Opens below)) Available Academic &Research References 2009-046

Includes bibliographical references and index.

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