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Contemporary issues in marketing / Martins Evans, Luis Moutinho.

By:

Evans, Martin

Contributor(s):

Moutinho, Luiz

Material type:

TextPublication details: New York : Palgrave, c1999.Description: xi, 227 p. : ill. ; 24 cmISBN:

9780333677742

Subject(s):

Marketing

DDC classification:

658.812 EVA 22

Item type:

Books-General

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Average rating: 0.0 (0 votes)

Holdings
Current library	Call number	Status	Notes	Barcode
UMI Main Library	658.812EVA (Browse shelf(Opens below))	Available	Resource for Academic reference, Research and Development	2003-653
UMI Main Library	658.812 EVA (Browse shelf(Opens below))	Available	Resource for Academic reference, Research and Development	2003-654

Includes bibliographical references and index

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60 The stakeholder strategy :
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