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Contemporary issues in marketing /

Evans, Martin

Contemporary issues in marketing / Martins Evans, Luis Moutinho. - New York : Palgrave, c1999. - xi, 227 p. : ill. ; 24 cm.

Includes bibliographical references and index

ISBN: 9780333677742

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.812 / EVA

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