The brand innovation manifesto : How to build brands, redefine markets & defy conventions / John Grant.
Material type:
TextPublication details: Chichester : John Wiley & Sons, c2006Description: xvii, 310 p. : ill. ; 24 cmISBN: - 0470027517
- GRA 658.827
Books-General
| Current library | Call number | Status | Notes | Barcode | |
|---|---|---|---|---|---|
| UMI Main Library | 658.827 GRA (Browse shelf(Opens below)) | Available | Academic &Research References | 2006-571 |
Includes bibliographical references and index.
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