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The brand innovation manifesto : How to build brands, redefine markets & defy conventions / John Grant.

By: Material type: TextPublication details: Chichester : John Wiley & Sons, c2006Description: xvii, 310 p. : ill. ; 24 cmISBN:
  • 0470027517
Subject(s): DDC classification:
  • GRA 658.827
Item type: Books-General
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Current library Call number Status Notes Barcode
UMI Main Library 658.827 GRA (Browse shelf(Opens below)) Available Academic &Research References 2006-571

Includes bibliographical references and index.

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