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Using qualitative research in advertising : Strategies, techniques, and applications / Margaret A Morrison ... [et al.].

Contributor(s): Material type: TextPublication details: Thousand Oaks,Calif. : SAGE, c2012.Edition: 2nd edDescription: xv, 218 p. : ill. ; 23 cmISBN:
  • 9781412987240
Subject(s): DDC classification:
  • 659.1072  USI
Item type: Books-General
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Current library Call number Status Barcode
Mbale Centre Library 659.1072 USI (Browse shelf(Opens below)) Available 2017-210

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