000			01767cam a2200289 a 4500
001			15181439
003			OSt
005			20250522163439.0
008			080214s2008 enka bf 001 0 eng
010			_a 2008006860
020			_a0749426438
040			_cUMI
082	0	0	_a808.066659 _222 _bFOS
100	1		_aFoster, John, _d1926-
245	1	0	_aEffective writing skills for public relations / _cJohn Foster.
260			_aLondon ; _aPhiladelphia : _bKogan Page, _c1998
300			_a157 p. : _bill. ; _c21 cm.
440		0	_aPR in practice series
500			_aTable of Contents Introduction 1. The importance of style: an overview 2. Trouble with plurals and possessives 3. Making your mark 4. Down with capitalism! 5. Cliche;s, jargon and other worn words 6. Is it easy to read? 7. Headlines: making them work 8. Dealing with figures and abbreviations 9. Keep it short, simple – and plain 10. Writing for print and broadcast 11. Captions: how to handle them 12. What editing is all about 13. Skills and styles for the office 14. Traps, snares and pitfalls 15. Americanisms – the differences 16. The spoken word: pronunciation pointers 17. Principles of presentation 18. Writing for the web 19. Tone – the linchpin of reputation 20. Finance matters 21. Is it legal?
504			_aIncludes bibliographical references and index.
650		0	_aBusiness writing _vHandbooks, manuals, etc.
650		0	_aPublic relations _vHandbooks, manuals, etc.
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0835/2008006860-t.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c961 _d961