000			00647nam a2200205Ia 4500
003			OSt
005			20180529084750.0
008			110411s9999 xx 000 0 und d
020			_a9780749445669
040			_aUMI _cUMI _dUMI
082			_bLEH _a658.56
100			_aLehu, Jean-Marc
245			_aBrand rejuvenation : _bHow to protect, strengthen & add value to your brand to prevent it from ageing / _cJean-Marc Lehu.
260			_aLondon : _bKogan Page, _cc2006.
300			_axii, 252 p. : _bill. ; _c24 cm.
500			_aProduct management; Product life-cycle
650			_aProduct management
650			_aProduct life-cycle
942			_2ddc _cBK
999			_c946 _d946