| 000 | 00809nam a22001937a 4500 | ||
|---|---|---|---|
| 008 | 170201b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0582450365 | ||
| 040 |
_aUMI _cUMI |
||
| 082 |
_a659.1 _bBER |
||
| 100 | _aBernstein, David | ||
| 245 |
_aCreative advertising : _ba personal textbook of advertising / _cDavid Bernstein. |
||
| 260 |
_aLondon : _bLongman, _c1974 |
||
| 300 |
_ax, 304 p. : _bill. ; _c21 cm. |
||
| 440 | _aProfessional perspectives in marketing. | ||
| 500 | _aTable of Contents Introduction Definition of advertising The continuum How to make ant AD more effective Advertising - Science or Art ? A model of business How advertising communicates Advertising compared with poetry Reason and tickle, etc | ||
| 500 | _aIncludes index | ||
| 650 | _aAdvertising. | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c9449 _d9449 |
||