000			00562nam a2200205Ia 4500
003			OSt
005			20180529084808.0
008			110411s9999 xx 000 0 und d
020			_a9780749446659
040			_aUMI _cUMI _dUMI
082			_bCHE _a658.827
100			_aCheverton, Peter
245			_aUnderstanding brands / _cPeter Cheverton.
260			_aLondon : _bKogan Page, _cc2006.
300			_ax, 139 p. : _c22 cm.
500			_aBrand name products; Product management
650			_aBrand name products
650			_aProduct management
942			_2ddc _cBK
999			_c943 _d943