000 00560nam a2200205Ia 4500
003 OSt
005 20180529085727.0
008 110411s9999 xx 000 0 und d
020 _a9780750641166
040 _aUMI
_cUMI
_dUMI
082 _bMCD
_a658.8
100 _aMcDonald, Malcolm
245 _aMarketing plans :
_bHow to prepare them, how to use them /
_cMalcolm McDonald.
250 _a4th ed.
260 _aOxford :
_bButterworth Heinemann,
_cc1999.
300 _axviii, 578 p. :
_c25 cm
500 _aMarketing
650 _aMarketing
942 _2ddc
_cBK
999 _c916
_d916