| 000 | 00576nam a22001937a 4500 | ||
|---|---|---|---|
| 008 | 161202b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a025613412-x | ||
| 040 |
_aUMI _cUMI |
||
| 082 |
_222 _a659.1 _bARE |
||
| 100 | _aArens, William F. | ||
| 245 |
_aContemporary advertising / _cWilliam F. Arens, Courtland L. Bovee. _b |
||
| 250 | _a5th ed. | ||
| 260 |
_aIllinois : _bIrwin, _c1994 |
||
| 300 |
_axxx, 573 p. : _c28 cm. _bill. ; |
||
| 440 | _aIrwin series in marketing. | ||
| 650 |
_aMarketing _xAdvertising _vManuals. |
||
| 700 | _aBovee, Courtland L. | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c9128 _d9128 |
||