000 | 00634nam a22001817a 4500 | ||
---|---|---|---|
008 | 161123b xxu||||| |||| 00| 0 eng d | ||
040 |
_aUMI _cUMI |
||
082 |
_222 _a301.14 _bHOV |
||
100 | _aHovland, Carl I. | ||
245 |
_aCommunication and persuasion : _bPsychological studies of opinion change / _cCarl I. Hovland, Irving L. Janis, Harold H. Kelly. |
||
260 |
_aNew Haven : _bYale university press, _c1953 |
||
300 |
_axii, 315 p. ; _c21 cm. |
||
650 | _aCommunication. | ||
650 | _aPersuasion (Rhetoric) | ||
700 | _aJanis, Irving L. | ||
700 | _aKelly, Harold H. | ||
942 |
_2ddc _cBK _h301.14 HOV |
||
999 |
_c9108 _d9108 |