000 00634nam a22001817a 4500
008 161123b xxu||||| |||| 00| 0 eng d
040 _aUMI
_cUMI
082 _222
_a301.14
_bHOV
100 _aHovland, Carl I.
245 _aCommunication and persuasion :
_bPsychological studies of opinion change /
_cCarl I. Hovland, Irving L. Janis, Harold H. Kelly.
260 _aNew Haven :
_bYale university press,
_c1953
300 _axii, 315 p. ;
_c21 cm.
650 _aCommunication.
650 _aPersuasion (Rhetoric)
700 _aJanis, Irving L.
700 _aKelly, Harold H.
942 _2ddc
_cBK
_h301.14 HOV
999 _c9108
_d9108