| 000 | 00580nam a22001937a 4500 | ||
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| 005 | 20181001131549.0 | ||
| 008 | 160816b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0070163022 | ||
| 040 |
_aUMI _cUMI _dUMI |
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| 082 |
_a658.8 _bDEL |
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| 100 | _aDelozier, M. Wayne | ||
| 245 |
_aThe marketing communication process / _c M. Wayne Delozier. |
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| 250 | _a[1st ed.] | ||
| 260 |
_aNew york ; Johannesburg ; Singapore : _bMcGraw-hill book company, _cc1976. |
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| 300 |
_axii, 324 p. : _bill. ; _c25 cm. |
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| 520 | _aIndex | ||
| 650 | _aCommunication in marketing | ||
| 942 |
_2ddc _cBK |
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| 999 |
_c9004 _d9004 |
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