| 000 | 00625nam a22001937a 4500 | ||
|---|---|---|---|
| 008 | 160720b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a1591391237 | ||
| 040 |
_aUMI _cUMI |
||
| 082 |
_a658.40 _bMCG |
||
| 100 | _aMcGrath, Rita Gunther | ||
| 245 |
_aMarketbusters / _cRita Gunther McGrath and Ian C. MacMillan. |
||
| 260 |
_aBoston, Massachusetts : _bHarvard Business School Press, _c[2005?]. |
||
| 300 |
_aviii, 263 p. ; _c22 cm. |
||
| 650 |
_aStrategic planning _vHandbooks, manuals, etc. |
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| 650 | _aMarket share. | ||
| 650 |
_aCustomer relations _xManagement. |
||
| 700 | _aMacMillan, Ian C. | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c8543 _d8543 |
||