000 | 00543nam a22001817a 4500 | ||
---|---|---|---|
005 | 20180906125847.0 | ||
008 | 160714b xxu||||| |||| 00| 0 eng d | ||
040 |
_aUMI _cUMI |
||
082 |
_a659.1 _bBOY |
||
100 | _aBoyd, Harper W. | ||
245 |
_aAdvertising management : _bSelected readings / _cHarper W Boyd, Joseph W Newman. |
||
260 |
_aHomewood, Ill. : _bR.D. Irwin, _c1965. |
||
300 |
_axi, 569 p. : _bill. ; _c23 cm. |
||
650 |
_a Advertising _vCollections |
||
650 | _aPublicity | ||
700 | _aNewman, Joseph W | ||
942 |
_2ddc _cBK |
||
999 |
_c8180 _d8180 |