| 000 | 00452nam a22001577a 4500 | ||
|---|---|---|---|
| 008 | 160617b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0131902083 | ||
| 040 |
_aUMI _cUMI |
||
| 082 |
_a658.8 _bKOT |
||
| 245 |
_aPrinciples of marketing / _cPhilip Kotler, Gary Armstrong. |
||
| 250 | _a7th ed. | ||
| 260 |
_aNew Jersey : _bPrentice Hall, _c1996 |
||
| 300 |
_axviii, 712, [49] p. : _bill. (some color) ; _c28 cm. |
||
| 650 | _aMarketing | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c6995 _d6995 |
||