000			01314nam a2200241Ia 4500
003			OSt
005			20250110154653.0
008			110411s9999 xx 000 0 und d
020			_a9780830413706
020			_a0830413707
040			_aUMI _bUMI _cUMI
082			_bFIS _a070.486
100			_aFisher, Lionel L.
245			_aThe craft of corporate journalism : _bwriting and editing creative organisational publications / _cLionel L. Fisher.
260			_aChicago : _bNelson-Hall Publishers, _cc1992.
300			_axii, 146 p. : _c23 cm.
500			_aTable of Contents The Organizational Communicator: Who, What, Why, When, Where The Craft of Writing: First, a solid Grounding Developing Style: The Personality of Your Writing Starting with a Bang: Building Powerful Leads The Feature Story Writing the News: Still Five W's and an H The Art of Interviewing: Worth the Digging On Writer's Block, Jump-Starts, and Creativity Defining, Shaping, and Tailoring Your Publications Setting Your Publication's Style Soupt to Nuts: A Menu for Every Palate Involving Your Readers, Working with Others Everything I Know and What I'll Never Understand
504			_aIncludes index
650			_aBusiness writing
650			_aJournalism - Commercial
650			_aJournalism - Consumer
942			_2ddc _cBK
999			_c690 _d690