000 01366pam a2200253 a 4500
001 35620277
003 OCoLC
005 20250522160513.0
008 960916s1996 enk b 001 0 eng
020 _a0415123003
040 _cUMI
082 0 0 _a659.2
_220
_bLET
100 _aL'Etang, Jacquie
245 1 0 _aCritical perspectives in public relations /
_cJacquie L'Etang and Magda Pieczka
250 _a1st ed
260 _aLondon ;
_aBoston :
_bInternational Thomson Business Press,
_c1996
300 _axv, 180 p. ;
_c24 cm
500 _aTable of Contents 1. Public Relations Education / Jacquie L'Etang and Magda Pieczka 2. Public Relations as Diplomacy / Jacquie L'Etang 3. Performance in Politics and the Politics of Performance: Public Relations, the Public Sphere and Democracy / Brian McNair 4. Public Opinion and Public Relations / Magda Pieczka 5. Corporate Identity and Corporate Image / Peter Meech 6. Corporate Responsibility and Public Relations Ethics / Jacquie L'Etang 7. Public Relations and Rhetoric / Jacquie L'Etang 8. Paradigms, Systems Theory and Public Relations / Magda Pieczka
504 _aIncludes bibliographical references (p. 159-[172]) and index
650 0 _aSocial responsibility of business
_zUnited States
650 0 _aCorporations
_xPublic relations
_zUnited States
700 1 _aPieczka, Magda
942 _2ddc
_cBK
999 _c6396
_d6396