| 000 | 00518nam a22001817a 4500 | ||
|---|---|---|---|
| 008 | 160606b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0749426993 | ||
| 040 |
_aUMI _cUMI |
||
| 082 |
_a658.8 _bSMI |
||
| 100 | _aSmith, P R. | ||
| 245 |
_aMarketing communications : _bAn integrated approach / _cP R Smith. |
||
| 260 |
_aLondon : _bKogan page limited, _c1993 |
||
| 300 |
_axvi, 602 p. _bill. ; _c24 cm. |
||
| 500 | _aInclude index. | ||
| 650 | _aCommunication in marketing. | ||
| 650 | _aMarketing. | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c6329 _d6329 |
||