| 000 | 00670nam a22001817a 4500 | ||
|---|---|---|---|
| 008 | 160602b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a089426012 | ||
| 082 |
_a658.8 _bLOV |
||
| 100 | _aLovelock, Christopher H. | ||
| 245 |
_aCases in public and nonprofit marketing / _cChristopher H. Lovelock, Charles B. Weinberg. |
||
| 260 |
_aPalo Alto, CA : _bScientific Press, _cc1977. |
||
| 300 |
_ax, 220 p. : _bill. ; _c28 cm. |
||
| 500 | _aIncludes bibliographical references. | ||
| 650 |
_aNonprofit organizations _xMarketing _xCase studies. |
||
| 650 |
_aGovernment business enterprises _xMarketing _xCase studies. |
||
| 700 | _aWeinberg, Charles B. | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c6282 _d6282 |
||