000			00575nam a22001937a 4500
008			160602b xxu||||| |||| 00| 0 eng d
020			_a9780750654074
040			_aUMI _cUMI _dUMI
082			_a658.8 _bGUM
100			_aGummesson, Evert
245			_aTotal relationship marketing / _cEvert Gummesson.
250			_a2nd ed.
260			_aOxford ; _aAmsterdam ; _aBoston : _bButterworth-Heinemann, _cc2002
300			_axiii [iii], 350 p. : _bill. ; _c24 cm.
500			_aInclude index.
650			_aMarketing _xManagement
650			_aManagement
942			_2ddc _cBK
999			_c6280 _d6280