000 00435nam a22001457a 4500
008 140630t xxu||||| |||| 00| 0 eng d
022 _a00222429
040 _aUMI MAIN LIBRARY
245 _aJournal of Marketing
_cGary L. Frazier
260 _aLos Angeles
_bAmerican Marketing Association
_cMay/ 2014
300 _a78
_bill.
_c27.8cm
362 _aMonthly
440 _aJournal of Marketing
_v78, No.3
_x00222429
_917645
942 _2ddc
_cJOU
999 _c6094
_d6094