000 00748nam a22002297a 4500
003 OSt
005 20180612160912.0
008 180612b xxu||||| |||| 00| 0 eng d
020 _a0256031533
040 _aUMI
_cUMI
_dUMI
082 0 0 _a658.8
_219
_bSHA
100 1 _aShapiro, Benson P.
_916481
245 1 0 _aMarketing management Readings:
_bFrom Theory to practice /
_cBenson P. Shapiro, Robert J. Dolan, John A. Quelch.
260 _aHomewood, Ill. :
_bR.D. Irwin,
_cc1985
300 _av. <1-3> :
_bill. ;
_c25 cm.
440 4 _aThe Irwin series in marketing
_916482
504 _aIncludes bibliographies.
650 0 _aMarketing
_xManagement.
_916483
700 1 _aDolan, Robert J.
_916484
700 1 _aQuelch, John A.
_916485
942 _2ddc
_cBK
999 _c5837
_d5837