| 000 | 00842nam a22002537a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20180613092925.0 | ||
| 008 | 180613b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780750620222 | ||
| 040 |
_aUMI _cUMI _dUMI |
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| 082 | 0 | 0 |
_a658.8 _221 _bMAR |
| 245 | 0 | 4 |
_aThe marketing book / _cedited by Michael J. Baker. |
| 250 | _a3rd ed. | ||
| 260 |
_aOxford ; _aBoston : _bButterworth-Heinemann, _cc1994. |
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| 300 |
_axlii, 740 p. : _bill. ; _c25 cm. |
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| 490 | 1 | _aThe marketing series | |
| 500 | _a"Published on behalf of the Chartered Institute of Marketing." | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing. _916352 |
|
| 700 | 1 |
_aBaker, Michael John. _916353 |
|
| 710 | 2 |
_aChartered Institute of Marketing. _916354 |
|
| 830 | 0 |
_aMarketing series (London, England) _916355 |
|
| 942 |
_2ddc _cBK |
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| 999 |
_c5820 _d5820 |
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