000 00822nam a2200277 a 4500
001 2409309
003 OSt
005 20160211192715.0
008 860205s1985 paua b 001 0 eng
010 _a 86114041
020 _a9780273634355
040 _aUMI
_cUMI
_dUMI
050 0 0 _aHF5823
_b.J43 1985
082 0 0 _a659.1
_219
_bJEF
100 1 _aJefkins, Frank William.
_914502
245 1 0 _aAdvertising /
_cFrank Jefkins.
260 _aPhiladelphia, PA :
_bMacdonald and Evans,
_c1985.
300 _axxi, 394 p. :
_bill. ;
_c22 cm.
490 0 _aThe M & E handbook series,
_x0265-8828
500 _aPlace of publication stamped on t.p.
500 _aIncludes index.
504 _aBibliography: p. 230.
650 0 _aAdvertising.
_914503
906 _a7
_bcbc
_corignew
_d3
_encip
_f19
_gy-gencatlg
942 _2ddc
_cBK
999 _c5543
_d5543