000 00688cam a2200229 a 4500
001 15975904
003 OSt
005 20180618114845.0
008 091106s2010 enka b 001 0 eng
010 _a 2009046809
020 _a9780199564347
040 _aUMI
_cUMI
_dUMI
082 0 0 _a658.83
_222
_bBRA
100 1 _aBradley, Nigel,
_d1958-
_914257
245 1 0 _aMarketing research :
_bTools & techniques /
_cNigel Bradley.
250 _a2nd ed.
260 _aOxford ;
_aNew York :
_bOxford University Press,
_c2010.
300 _axx, 527 p. :
_bcol. ill. ;
_c25 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing research.
_914258
942 _2ddc
_cBK
999 _c5512
_d5512