000 00837nam a2200253 a 4500
001 1547442
003 OSt
005 20180521150541.0
008 910220s1990 enka b 001 0 eng
010 _a 91120094
020 _a9780406502704
040 _aUMI
_cUMI
_dUMI
082 0 0 _a332.10688
_bWAT
_220
100 _aWatkins,Trevor
_99478
245 0 0 _aMarketing financial services /
_cTrevor Watkins, Mike Wright
260 _aLondon :
_bButterworths,
_cc1986.
300 _avii, 170 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. 236-242) and index.
650 0 _aFinancial services industry
_zGreat Britain.
_99479
650 0 _aBank marketing
_zGreat Britain.
_99480
650 0 _aAdvertising
_xFinancial services industry
_zGreat Britain.
_99481
700 1 _aWright, Mike
_99484
942 _2ddc
_cBK
999 _c4540
_d4540