| 000 | 00837nam a22002057a 4500 | ||
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| 005 | 20250523140821.0 | ||
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| 040 |
_aUMI _cUMI _dUMI |
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| 082 |
_a659.2 _222 _bSEN |
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| 100 |
_aSengupta, Sailesh _93653 |
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| 245 |
_aManagement of public relations and communication / _cSailesh Sengupta. |
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| 260 |
_aNew Delhi : _bVikas, _cc1997. |
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| 300 |
_axii, 250 p. : _bill. ; _c21 cm. |
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| 500 | _aTable of Contents The principles of public relations Public relations defined: scope and dimensions PR and other forms of public communication Organization of PR department: staff and budgeting Organization, Management and PR | ||
| 504 | _aIncludes bibliographic references and index. | ||
| 650 |
_aPublic relations _93654 |
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| 650 |
_aCommunication _93655 |
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| 942 |
_2ddc _cBK |
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| 999 |
_c3335 _d3335 |
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