| 000 | 00804nam a22002297a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20180605122347.0 | ||
| 008 | 180605b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781856175043 | ||
| 040 |
_aUMI _cUMI _dUMI |
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| 082 | 0 | 0 |
_a658.8 _221 _bPIE |
| 100 | 1 |
_aPiercy, Nigel. _93319 |
|
| 245 | 1 | 0 |
_aMarket-led strategic change : _bTransforming the process of going to market / _cNigel Piercy. |
| 250 | _a4th ed. | ||
| 260 |
_aOxford ; _aBoston : _bButterworth-Heinemann, _cc2009. |
||
| 300 |
_axix, 551 p. : _bill. ; _c25 cm. |
||
| 490 | 1 | _aThe marketing series. Professional development | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. _93320 |
|
| 830 | 0 |
_aMarketing series (London, England). _pProfessional development. _93321 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c3263 _d3263 |
||