| 000 | 00706nam a22002177a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20180605123010.0 | ||
| 008 | 180605b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780071267762 | ||
| 040 |
_aUMI _cUMI |
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| 082 | 0 | 0 |
_a658.8 _222 _bMUL |
| 100 | 1 |
_aMullins, John W. _q(John Walker) _93287 |
|
| 245 | 1 | 0 |
_aMarketing management : _bA strategic decision-making approach / _cJohn W. Mullins, Orville C. Walker Jr. |
| 250 | _a7th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2010. |
||
| 300 |
_axxi, 551 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. _93288 |
|
| 700 | 1 |
_aWalker, Orville C. _93289 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c3256 _d3256 |
||