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003			OSt
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008			180605b xxu||||| |||| 00| 0 eng d
020			_a9780750683869
040			_aUMI _cUMI _dUMI
082	0	0	_a658.8 _222 _bMCD
100	1		_aMcDonald, Malcolm. _93251
245	1	0	_aMarketing plans : _bHow to prepare them, how to use them / _cMalcolm McDonald.
250			_a6th ed.
260			_aOxford : _bElsevier Ltd., _cc2007.
300			_axvii, 665 p. : _bill. (some col.) ; _c25 cm.
504			_aIncludes bibliographical references and index.
520			_a"Marketing Plans, Seventh Edition presents a practical, no-nonsense style and approach that helps and encourages practicing managers with the difficult task of marketing planning. This helpful text illustrates the process of preparing a marketing plan, how to manage that process, and how to put the plan in action. The new edition has been thoroughly updated with contemporary thinking and includes new information on multi-channel integration and other new electronic routes to market. All case material and examples have also been revised."--
520			_a"This book is THE market leader on the topic. Now heading into its 7e its popularity speaks for itself - USP: The book is a rigorous step-by-step guide on how to do marketing planning. The step-by-step approach is taken within each chapter, and from chapter to chapter. - The book includes application questions, exercises at the end of every chapter, and mini-case studies. - An online student resource is available as an accompaniment to the book. - Detailed guidelines on how to implement all the concepts and methodologies outlined in the book to literally handhold the reader throughout the process"--
650		0	_aMarketing _xManagement. _93252
650		0	_aMarketing _xPlanning. _93253
942			_2ddc _cBK
999			_c3249 _d3249