| 000 | 00703nam a22002177a 4500 | ||
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| 005 | 20180605131932.0 | ||
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| 020 | _a0256030197 | ||
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_aUMI _cUMI _dUMI |
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_a658.8 _221 _bMCC |
| 100 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome). _93221 |
|
| 245 | 1 | 0 |
_aBasic marketing : _bA managerial approach / _cE. Jerome McCarthy, William D. Perreault. |
| 250 | _a7th ed. | ||
| 260 |
_aHomewood, Ill. : _bR.D. Irwin, _cc1984. |
||
| 300 |
_axvii, 841 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. _93222 |
|
| 700 | 1 |
_aBrogowicz, Andrew A. _93223 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c3244 _d3244 |
||