000			00660nam a22002057a 4500
003			OSt
005			20180605143516.0
008			120411t xxu||||| |||| 00| 0 eng d
020			_a0700202846
040			_aUMI _cUMI _dUMI
082			_a658.8 _bJEF
100			_aJefkins, Frank _93079
245			_aDictionary of marketing, advertising and public relations / _cFrank Jefkins.
250			_a2nd
260			_aHigh Holborn, London : _bInternational text book co.Ltd., _cc1983.
300			_a311 p. ; _c23 cm.
500			_aPrevious edition: published as Dictionary of marketing and communications. 1973.
650			_aMarketing _vDictionaries.
942			_2ddc _cBK
999			_c3221 _d3221