| 000 | 00711nam a22002297a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20180605153208.0 | ||
| 008 | 120411t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780750659802 | ||
| 040 |
_aUMI _cUMI _dUMI |
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| 082 |
_a658.827 _bDEC |
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| 100 |
_aDe Chernatory, Lesile _93049 |
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| 245 |
_aCreating powerful brands in customer, service and industrial markets / _cLeslie de Chernatory and Malcolm McDonald. |
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| 250 | _a3rd ed. | ||
| 260 |
_aOxford, Uk : _bElsevier, _c2003. |
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| 300 |
_axix, 467 p. _bill. ; _c24 cm. |
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| 650 | _aBranding (Marketing) | ||
| 650 |
_aBrand name products _xPlanning. |
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| 650 | _aProduct management. | ||
| 700 | _aMcDonald, Malcolm | ||
| 942 |
_2ddc _cBK |
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| 999 |
_c3208 _d3208 |
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