000			00647nam a22002177a 4500
003			OSt
005			20180606155405.0
008			120405t xxu||||| |||| 00| 0 eng d
020			_a9780030352713
040			_aUMI _cUMI _dUMI
082			_a658.82 _bSHI
100			_aShimp, Terence A. _92995
245			_aAdvertising and promotion : _bSupplemental aspects of integrated marketing communications / _cTerence A. Shimp.
250			_a6th ed.
260			_aUSA : _bThomson, _c2003.
300			_axxi, 650 p. : _bill. ; _c28 cm.
650			_aAdvertising.
650			_aSales promotion.
650			_aCommunication in marketing.
942			_2ddc _cBK
999			_c3179 _d3179