000 | 00661nam a22002177a 4500 | ||
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003 | OSt | ||
005 | 20180606135341.0 | ||
008 | 120405t xxu||||| |||| 00| 0 eng d | ||
020 | _a0-471-48590-X | ||
040 |
_aUMI _cUMI _dUMI |
||
082 |
_a658.812 _bPEP |
||
100 |
_aPeppers, Don _92984 |
||
245 |
_aManaging customer relationships : _bA strategic frame work / _cDon Peppers, Martha Rogers. |
||
260 |
_aCanada : _bJohn Wiley & son, _cc2004. |
||
300 |
_axi, 516 p. _bill. ; _c26 cm. |
||
650 | _aConsumers' preferences. | ||
650 | _aRelationship marketing. | ||
650 |
_aCustomer relations _xManagement. |
||
700 | _aRogers, Martha | ||
942 |
_2ddc _cBK |
||
999 |
_c3171 _d3171 |