000 00661nam a22002177a 4500
003 OSt
005 20180606135341.0
008 120405t xxu||||| |||| 00| 0 eng d
020 _a0-471-48590-X
040 _aUMI
_cUMI
_dUMI
082 _a658.812
_bPEP
100 _aPeppers, Don
_92984
245 _aManaging customer relationships :
_bA strategic frame work /
_cDon Peppers, Martha Rogers.
260 _aCanada :
_bJohn Wiley & son,
_cc2004.
300 _axi, 516 p.
_bill. ;
_c26 cm.
650 _aConsumers' preferences.
650 _aRelationship marketing.
650 _aCustomer relations
_xManagement.
700 _aRogers, Martha
942 _2ddc
_cBK
999 _c3171
_d3171