000 00877nam a22002537a 4500
003 OSt
005 20180606160741.0
008 120405t xxu||||| |||| 00| 0 eng d
020 _a978-0-618-64570-1
040 _aUMI
_cUMI
_dUMI
082 _a658.812
_bAND
100 _aAnderson, Rolph E.
_92978
245 _aPersonal selling :
_bBuilding customer relationships and partnerships /
_cRolph E. Anderson, Alan J Dubinsky, Rajiv Mehta.
250 _a2nd ed.
260 _aNew York :
_bHoughton Mifflin co.,
_c2007.
300 _axxv, 497 p. :
_bill. ;
_c26 cm.
500 _aPrevious ed. published as: Personal selling : achieving customer satisfaction and loyalty / Rolph E. Anderson, Alan J. Dubinsky.
650 _aCustomer relations.
650 _aSelling.
650 _aSales personnel.
700 _aDubinsky, Alan J.
700 _aMehta, Rajiv
942 _2ddc
_cBK
999 _c3166
_d3166