| 000 | 00595nam a22002057a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20180607123936.0 | ||
| 008 | 120403t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780324408089 | ||
| 040 |
_aUMI _cUMI _dUMI |
||
| 082 |
_222 _a658.8 _bSHI |
||
| 100 |
_aShimp, Terence A. _92947 |
||
| 245 |
_aIntegrated marketing communications in advertising and promotion / _cTerence A. Shimp. |
||
| 250 | _a7th ed. | ||
| 260 |
_aMason,OH : _bSouth-Western, _cc2007. |
||
| 300 |
_axiii, 629 p. : _bill. ; _c28 cm. |
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| 504 | _aIncludes index. | ||
| 650 |
_aMarketing _93686 |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c3136 _d3136 |
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