000 00717pam a2200241 a 4500
001 2596814
003 OSt
005 20180607153402.0
008 970321s1997 nyua b 001 0 eng
010 _a 97010601
020 _a9780135731222 (pbk.)
040 _aUMI
_cUMI
_dUMI
082 0 0 _a658.8342
_221
_bBLY
100 1 _aBlythe, Jim.
_92911
245 1 4 _aThe essence of consumer behaviour /
_cJim Blythe.
260 _aNew York :
_bPrentice Hall,
_c1997.
300 _ax, 206 p. :
_bill. ;
_c24 cm.
440 0 _aEssence of management series
_92912
504 _aIncludes bibliographical references and index.
650 0 _aConsumer behavior.
_92913
650 0 _aMarketing research.
_92914
942 _2ddc
_cBK
999 _c3109
_d3109