000 00684cam a22002294a 4500
001 12840437
003 OSt
005 20180607154029.0
008 020702s2004 maua b 001 0 eng
010 _a 2002109350
020 _a9780618222155
040 _aUMI
_cUMI
_dUMI
082 0 0 _a658.8342
_222
_bASS
100 1 _aAssael, Henry.
_92900
245 1 0 _aConsumer behavior :
_bA strategic approach /
_cHenry Assael.
260 _aBoston :
_bHoughton Mifflin,
_cc2004.
300 _axxiii, 631 p. :
_bcol. ill. ;
_c27 cm.
504 _aIncludes bibliographical references and indexes.
650 0 _aConsumer behavior.
_92901
650 0 _aMarketing research.
_92902
942 _2ddc
_cBK
999 _c3106
_d3106